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Deep Fakes: Why this tech is a game-changer in the worst-possible way

  • Deep Fakes: Why this tech is a game-changer in the worst-possible way

First coming to prominence in 2017, having been used in the porn industry, the deepfake technology has led some to raise concerns that 'seeing is no longer believing.'

Deepfake
Photo Credit: PTI
Several experts have raised serious concerns over how the deepfake technology can be used to subvert the electoral process.

Key Highlights

  • Although the BJP has stated that the deepfake software was employed to create “positive campaigns”, there are much darker implications of the AI-driven technology
  • Even though the origin of the technology remains uncertain, it came to prominence in 2017, following its use to impose celebrity faces on to porn actors
  • Deepfakes have the capacity to cause serious instability within nations
A day before the Delhi Assembly election that took place earlier this month, two videos began doing the rounds on popular messaging platform, WhatsApp, of Bharatiya Janata Party (BJP) Delhi unit chief Manoj Tiwari attacking the policies of the incumbent Aam Aadmi Party government, and encouraging constituents to vote for the BJP. The first video showed Tiwari speaking in English, however, the second shows him speaking in the Haryanvvi dialect.
On first glance, it might appear that both the videos are authentic and part of a larger political outreach campaign planned by the BJP. However, the truth is that both videos were, in fact, fake. BJP Head of Media Relations Neelkant Bakshi later confirmed that the videos were sanctioned by the party, however, he opted to distance himself from the technology, stating that the BJP had not signed any agreement or contract with the political communications firm, The Ideaz Factory, that, reportedly, made the two videos. Bakshi confirmed that the move was simply a trial campaign to test the effectiveness of the technology in the election campaign process.

What are deepfakes? 

Although the BJP has stated that the deepfake software was employed to create “positive campaigns,” there are much darker implications of the AI-driven technology. Deepfakes are, essentially, audio or video recordings capable of making real people appear to do or say fictitious things. However, unlike expensive Computer-generated Imagery (CGI) employed in Hollywood, deepfake technology is available to be downloaded online, enabling anyone with a computer, an internet connection, and a basic understanding of deep-learning algorithms, to create fictitious videos.

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